A CONVERSATION SPARKED

Everyone loves special treatment, right? So we created The Clay Circle. When you’re in the Circle, you get extra benefits and attention, like you’re family.

Rich Media

Rich media with ex-Patriot Scott Zolak promotes the Clay Circle and a high-profile car giveaway.

Banners

Rich media with ex-Patriot Scott Zolak promotes the Clay Circle and a high-profile car giveaway.

SOCIAL MEDIA/pr

Social media and PR drive website traffic and welcome new Circle members.

    TELEVISION

    Zo uses a perfect spiral to hit all five dealerships.

    OUT OF HOME

    Out-of-home reaches current and future Circle members at high traffic areas.

    Results

    Website traffic jumped. SERP scores soared. And so did leads and conversions. Safe to say, more people than ever are talking about Clay.

    A CONVERSATION SPARKED

    There’s plenty to say about Zmags’ digital publishing platform. What it is. How it works. Who it works best for. Fortunately, we had many ways to tell their story and fill the pipeline in the process.

    holiday playbook

    How do catalog etailers make the most of the holidays? Point to this guide and click.

    quarterly benchmark

    These reports help online retailers stay on top of what’s working.

    dimensional mail

    The magnetism of Zmags: Coming to a mailbox near you.

    RESULTS

    Quarter after quarter, we helped Zmags keep their pipeline filled and their revenue strong.

    A CONVERSATION SPARKED

    Their approach to socially responsible investing is unique. And very successful. Our goal: build a platform from which Reynders, McVeigh can share their approach with clients seeking higher returns and a better world.

    SOCIAL MEDIA/pr

    Thought leadership from the firm’s principals has been featured extensively in prominent national media.

    identity

    We also created a tagline that reflects the firm’s knack for uncovering smarter companies with brighter ideas.

    Web/mobile

    Of course, a tagline, like tofu, gets its flavor by the things we put around it. Like this newly designed Website.

      RESULTS

      We’re far from finished. Our client’s social media following has grown by nearly 500%. And their role in the national discussion of socially responsible investing continues to grow.

      To be continued . . .

      A CONVERSATION SPARKED

      Digital changes how we look at everything, including type. Those designing for the Web have to know that the type they use will render perfectly across devices, platforms, and languages.

      RICH MEDIA

      These synched banners bring Monotype’s paper-to-pixel evolution to life.

        print

        Next, we created spread ads like these for leading graphic design publications.

          POSTERS

          If you went to Cannes, you saw these posters. And heard the buzz.

            Banners

            Rich media brought Monotype’s paper-to-pixel evolution to life.

              RESULTS

              Don’t take our word on it.
              An independent effectiveness
              study found:

              85%

              called ads
              “attention-getting”
              (avg. score: 70%)

              ads SCORED

              HIGHEST
              OVERALL

              IN THE CATEGORY

              93%

              said ads were “believable”
              (avg. score 76%)

              DIGITAL CTRS > 20%

              HIGHER THAN INDUSTRY

              A CONVERSATION SPARKED

              We love almost everything to do with cars. Except buying them. CarGurus, the country’s second-most-trafficked car shopping site, makes the buying process more transparent. Our job: make CarGurus more visible. So we pulse to the national media interesting data and storylines that highlight the company’s broad role in online search.

              press

              Has sustained exposure like this played a part in CarGurus’ rapid growth? Read for yourself.

              Appear regularly
              in national media
              like BusinessWeek,
              Forbes & Fortune

              On Forbes’
              List of Most Promising
              Companies

              Named to
              The Inc. 500

              A CONVERSATION SPARKED

              What started as soft grumbling quickly turned into full-force rage. It was the height of the banking crisis, and people’s love for big banks was at an all-time low (in many cases, the feeling was mutual.). So began our multi-year campaign to expedite their switch to Metro Credit Union – positioning Metro as “banking’s best-kept secret.”

              bus cards

              Where do you keep your secrets? We put ours on the sides of buses.

                Radio

                Our radio “couple” regularly shares their secrets about banking at Metro.

                RESULTS

                Since the campaign began, Metro has become the largest state-chartered credit union in Massachusetts, with over $1B in assets. Membership, account openings, and mortgage and home equity originations have increased every year.